Finding email addresses is a BIG part of my job. I’ve sent more than 2K emails to bloggers, SEO experts, and inbound marketers over the past 18 months. And I had to search for nearly every email address for my outreach.
1. Use Email Lookup Services (I gave them a HUGE test)
I’ll start with the simplest method of finding an email address:
Using email discovery tools.
If you’ve been following Ahrefs’ blog for some time, you’re probably aware that we like to back up our statements and recommendations with solid numbers.
So I took eight email lookup services, which got quite a few recommendations from digital marketing professionals and ran a test.
Meet the contestants:
Clearbit Connect: 100 searches per month. Free access.
Hunter: 100 free searches per month. Paid accounts starts at: $49/month for 1,000 searches.
toofr: 30 free searches as a trial. Paid accounts starts at: $19/month for 2,500 searches.
Findanyemail 2.0: 100 free searches per month. Paid accounts starts at: $49/month for 5,000 searches.
Voila Norbert: 50 free searches as a trial. Paid accounts starts at: $49/month for 1,000 searches.
Emailmatcher: Unlimited free searches (protected by reCaptcha).
Anymail finder: 20 free searches as a trial. Paid accounts starts at: $18/month for 200 searches.
Find That Email: 15 free searches per month. Paid accounts starts at: $29/month for 500 searches.
I took a list of precisely 100 people from my contact list in SEO niche and searched for their email addresses in each of the 8 tools. For every contact on my list, I already had a corporate email, so I would know if the tools found the right address or not.
The input data included First Name, Last Name, and Domain.
It’s true that one person can have several email addresses on the same domain. So for every tool, I had to verify the result when it was different from the email addresses I had.
I ran a similar test over a year ago, but it only covered three tools and used 25 contacts; this time I’ve tested eight tools with 100 contacts. Last year, FindThatEmail was the winner. But because the sample size is now considerably larger, this year’s results are more reliable and accurate.
A close runner‐up is Clearbit Connect. It showed outstanding results as well but, unlike Norbert, it allows up to 100 searches per month for free. That’s more than enough for those who do quality, personalized email outreach.
WANT TO BE INCLUDED IN THIS STUDY?
If you own or manage a similar tool and would like to see it included in this test, just find my email address, drop me a line, and I will gladly add it.
I always wondered how these tools worked, so, naturally, I asked Google.
The most clear‐cut answer was given by François Grante, the founder of Hunter service, on Quora:
1. We search the website of the company the person is currently working for.
2. We search all the email addresses we have in our base using the same domain name (i.e., all email addresses with @company.com).
3. Depending on what we get, Email Hunter automatically finds the most likely email pattern used in the company. If we don’t have enough data, we just return the few email addresses we found for the investigated company and let the user judge what can be used.
To give more accurate results, we also use SMTP checks to test the deliverability and score the quality of sources (pages where email addresses are displayed on the web).
That’s actually how most email discovery services work. Some of them also search through their huge databases with tons of email addresses in them.
SIDENOTE.
SMTP check, by the way, is not a very reliable way to verify an email address. I’ll show you why a bit farther in this post.
I went to Google again to find the most recommended email discovery services. The odd thing was that I had not seen any tests or comparisons of these tools. People just listed them in their articles about outreach and email hunting.
Using an email discovery service is a good solution for your email search. But it’s not a perfect one.
Here’s why:
Sometimes these tools are not able to find an email address;
They only allow a limited number of free searches and their subscription plans can be quite expensive.
If you want to learn some free ways to find an email address when email discovery tools fail, keep reading.
2. Make Your Best Guess (And Test It)
This method of email discovery is not new; it has existed for years.
Besides, as you already know, it’s the cornerstone of many email lookup services.
Most email addresses follow one of several formulas. If you know First Name, Last Name, and Domain of your target, you can easily guess someone’s email address.
In fact, more than 70% of the email addresses from the list I used in my test above used the simple name@domain.com formula.
I think they covered all most popular email address structures. But I will add one more—firstname.lastname@company.com which I come across quite often.
However, picking out all the options manually can be time‐consuming, so here’s a shortcut for you:
Email Permutator+ from Metric Sparrow. It can automatically create a list of possible email addresses. Just fill in the fields and let it do the job.
Email Permutator spreadsheet built by Rob Ousbey from Distilled is an impressive alternative.
These tools will get you a list of possible email addresses in seconds. Now you need one more tool which will check these suggestions: LinkedIn Sales Navigator Lite for Chrome (ex. Rapportive). Install it now if you have not yet.
Now click “Compose” button in your Gmail and paste all the email permutations into the “To” field. Then move the cursor over the email address one by one and observe.
Gmail will show you if the email address is associated with a Google+ account, while the LinkedIn Sales Navigator extension will reveal if this email address belongs to a LinkedIn profile (you must have a Linkedin account).
TIP
If both Sales Navigator and Gmail remain silent, you can run another check by searching for the exact match of your best guess on Google to see if it was mentioned anywhere on the Web.
I don’t recommend relying on email verification services because they are often wrong.
3. Search “@http://domainname.com” in Bing
Now you might already be thinking that there’s a problem with this tip.
And if so, you are (kind of) right!
Google uses the “@” symbol for social tags. And if you put “@ahrefs.com” (exact match search) in Google, you won’t find any email addresses.
But don’t forget that Google is not the only search engine!
I discovered this hack not so long ago: you can use Bing search instead.
Use exact match search for “@http://domainname.com,” and Bing will reveal email addresses related to this domain if they are publicly available.
As you can see, this little‐known trick does work.
Surprisingly, this trick appeared to be a hit and miss. Bings search results seem to fluctuate a lot, and honestly, only some members of our team were able to replicate this. Let us know if it works for you in the comments section.
4. Check Your LinkedIn Connections
Did you know that a user’s email address is always visible on LinkedIn for your direct connections?
Check one of your connection’s profiles, and their email address will be there for you to grab in the ‘Contact Info’ section.
SIDENOTE.
Just in case you don’t know, you can see differences between connections and those you are following on LinkedIn here.
You can also export all your LinkedIn connections to a single file on your computer.
Here’s the official manual from LinkedIn:
Click the My Network icon at the top of your LinkedIn homepage.
Click Your connections on the left rail.
Click Manage synced and imported contacts near the top right of the page.
Under Advanced actions on the right rail, click Export contacts.
Click Request Archive.
You will receive an email to your Primary Email address which will include a link where you can download your list of connections.
You will then get a CSV file. And your connections’ email addresses will all be there.
That’s handy if you have a VA collecting email addresses for you. Just send the exported file over to your VA.
And here goes a warning message for everyone—don’t blindly connect with everyone on LinkedIn. You risk leaking your personal email address into improper hands!!!
5. Reach Out For An Email Address On Twitter
I’ve seen plenty of contact pages where people say that the best way to reach them is to drop them a message on Twitter.
But generally the message you want to send is more than 280 characters long, so you’d prefer an email address.
If that’s the case, don’t hesitate to find that person on Twitter and ask for their email address.
Our head of marketing, Tim Soulo, does that quite often.
Trust me; most people will eagerly answer such a message, providing that you have a real Twitter profile that clearly states who you are.
6. Use Twitter Advanced Search
The method above is not the only way to get someone’s email address using Twitter. I’d like to share another neat Twitter trick with you.
Quite often people share their email addresses in their tweets. But to hide them from bots, they replace “.” and “@” symbols with “dot” and “at” words.
Have you already guessed your next step?
Go to Twitter Advanced Search and look for “at” and “dot” words in tweets from your target person. You can also include words like email, contact or reach in your search to narrow down the results.
Let’s see if this works for Joshua Hardwick, our Head of Content here at Ahrefs.
I had a dog, and his name was… BINGO!
Some people don’t even bother ciphering their email addresses when they tweet.
Let’s see if our CMO, Tim Soulo, ever shared his email address on Twitter.
Snap Bird service is a convenient way to search any Twitter users history.
As you can see, he does that quite often.
7. Subscribe To Your Target’s Email List
If a person you’re targeting has a personal blog, you can subscribe to his or her email list via an opt‐in form on the blog. Most newsletter emails will come from their personal email address.
Besides, it is an outstanding opportunity to start a conversation with a comment on one of the newsletter emails you will get. You can write a smart question that requires a quick answer or ask for an opinion.
Here is one of the very first email outreach messages I ever sent:
I signed up for Brian Dean’s newsletter and replied to the first email I got.
TIP
Sometimes special email addresses like newsletter@domainname.com, news@domainname.com or similar are used in newsletters.
But if you reply to these, an answer might come to you from the personal email address.
8. Ask for a personal connection via a generic email address or website contact form
Most big companies have either a contact form on their website for any inquiry, or a general email address in their contact information (e.g. info@domainname.com). Those addresses are mostly handled by support teams or by VAs.
Just shoot a simple message and ask them to connect you with the person you want to reach.
This mostly works if your email signature clearly explains who you are.
And if you’re using a VA to collect email addresses for you, make sure that his or her signature mentions you as their boss.
9. Check WHOIS Data to See the Owner of a Domain
This is my last resort in finding an email address.
These days many domains have private registration details, which means you won’t be able to find contact details for the domain owner easily.
Here’s an example.
If you try to find the owner’s contacts for searchenginejournal.com at who.is, this is what you get:
But sometimes you can still find the domain owner’s contact email address in WHOIS data.
It works best for one‐owner websites, who have little to no reason to hide contact information. But this information is available for some larger sites as well.
It’s not
always easy to find someone’s email address, as they’re not always willing to
reveal their email address on the web. They don’t want to get another spammy
email!
But
here’s the good news: with a little digging, it is possible to find most
people’s email address.
How do I
know?
Finding
email addresses is a BIG part of my job. I’ve sent more than 2K emails to bloggers, SEO
experts, and inbound marketers over the past 18 months. And I had to search for
nearly every email address for my outreach.
I’ve
tried loads of tips & tricks and dozens of email discovery services, both
free and premium.
Most of
them did not work for me at all. Some were not particularly efficient and took
too much of my time. So I kept trying to optimize the process.
Today I’m
going to share my most effective, personally tested email discovery methods
with you.
I won’t
talk about the most obvious methods here. After all, searching on Google,
checking contact pages, and looking at contact sections on social networks is
probably the first thing you’d do, right?
1. Use
Email Lookup Services (I gave them a HUGE test)
I’ll
start with the simplest method of finding an email address:
Using
email discovery tools.
If you’ve
been following Ahrefs’ blog for some time, you’re probably aware that we like
to back up our statements and recommendations with solid numbers.
So I took
eight email lookup services, which got quite a few recommendations from digital
marketing professionals and ran a test.
Meet the
contestants:
- Clearbit Connect: 100 searches per month. Free access.
- Hunter: 100 free searches per month. Paid accounts starts at: $49/month for 1,000 searches.
- toofr: 30 free searches as a trial. Paid accounts starts at: $19/month for 2,500 searches.
- Findanyemail 2.0: 100 free searches per month. Paid accounts starts at: $49/month for 5,000 searches.
- Voila Norbert: 50 free searches as a trial. Paid accounts starts at: $49/month for 1,000 searches.
- Emailmatcher: Unlimited free searches (protected by reCaptcha).
- Anymail finder: 20 free searches as a trial. Paid accounts starts at: $18/month for 200 searches.
- Find That Email: 15 free searches per month. Paid accounts starts at: $29/month for 500 searches.
I took a
list of precisely 100 people from my contact list in SEO niche and searched for
their email addresses in each of the 8 tools. For every contact on my list, I
already had a corporate email, so I would know if the tools found the right
address or not.
The input
data included First Name, Last Name, and Domain.
It’s true
that one person can have several email addresses on the same domain. So for
every tool, I had to verify the result when it was different from the email
addresses I had.
I ran a similar test over a year ago, but it only covered three tools and used 25 contacts; this time I’ve tested eight tools with 100 contacts. Last year, FindThatEmail was the winner. But because the sample size is now considerably larger, this year’s results are more reliable and accurate.
A close
runner‐up is Clearbit Connect. It showed outstanding results as well but,
unlike Norbert, it allows up to 100 searches per month for free. That’s more
than enough for those who do quality, personalized email outreach.
WANT TO
BE INCLUDED IN THIS STUDY?
If you
own or manage a similar tool and would like to see it included in this test,
just find my email address, drop me a line, and I will gladly add it.
I always
wondered how these tools worked, so, naturally, I asked Google.
The most
clear‐cut answer was given by François Grante, the founder of Hunter service,
on Quora:
1. We search the website of the
company the person is currently working for.
2. We search all the email addresses
we have in our base using the same domain name (i.e., all email addresses with
@company.com).
3. Depending on what we get, Email Hunter
automatically finds the most likely email pattern used in the company. If we
don’t have enough data, we just return the few email addresses we found for the
investigated company and let the user judge what can be used.
To give
more accurate results, we also use SMTP checks to test the deliverability and
score the quality of sources (pages where email addresses are displayed on the
web).
That’s
actually how most email discovery services work. Some of them also search
through their huge databases with tons of email addresses in them.
SIDENOTE.
SMTP
check, by the way, is not a very reliable way to verify an email address. I’ll
show you why a bit farther in this post.
I went to
Google again to find the most recommended email discovery services. The odd thing
was that I had not seen any tests or comparisons of these tools. People just
listed them in their articles about outreach and email hunting.
Using an
email discovery service is a good solution for your email search. But it’s not
a perfect one.
Here’s why:
- Sometimes these tools are not able to find an email address;
- They only allow a limited number of free searches and their subscription plans can be quite expensive.
If you
want to learn some free ways to find an email address when email discovery
tools fail, keep reading.
2. Make
Your Best Guess (And Test It)
This
method of email discovery is not new; it has existed for years.
Besides,
as you already know, it’s the cornerstone of many email lookup services.
Most
email addresses follow one of several formulas. If you know First Name, Last
Name, and Domain of your target, you can easily guess someone’s email address.
In fact,
more than 70% of the email addresses from the list I used in my test above used
the simple name@domain.com
formula.
I think
they covered all most popular email address structures. But I will add one
more—firstname.lastname@company.com
which I come across quite often.
However,
picking out all the options manually can be time‐consuming, so here’s a
shortcut for you:
Email Permutator+ from Metric Sparrow. It can
automatically create a list of possible email addresses. Just fill in the
fields and let it do the job.
Email Permutator
spreadsheet built by Rob Ousbey from Distilled
is an impressive alternative.
These
tools will get you a list of possible email addresses in seconds. Now you need
one more tool which will check these suggestions: LinkedIn Sales Navigator Lite
for Chrome (ex. Rapportive). Install it now
if you have not yet.
Now click
“Compose” button in your Gmail and paste all the email permutations into
the “To” field. Then move the cursor over the email address one by one and
observe.
Gmail
will show you if the email address is associated with a Google+ account, while
the LinkedIn Sales Navigator extension will reveal if this email address
belongs to a LinkedIn profile (you must have a Linkedin account).
TIP
If both
Sales Navigator and Gmail remain silent, you can run another check by searching
for the exact match of your best guess on Google to see if it was mentioned
anywhere on the Web.
I don’t
recommend relying on email verification services because they are often wrong.
3. Search
“@http://domainname.com”
in Bing
Now you
might already be thinking that there’s a problem with this tip.
And if
so, you are (kind of) right!
Google
uses the “@” symbol for social tags. And if you put “@ahrefs.com”
(exact match search) in Google, you won’t find any email addresses.
But don’t
forget that Google is not the only search engine!
I
discovered this hack not so long ago: you can use Bing search instead.
Use exact
match search for “@http://domainname.com,” and Bing will reveal
email addresses related to this domain if they are publicly available.
As you
can see, this little‐known trick does work.
Surprisingly,
this trick appeared to be a hit and miss. Bings search results seem to
fluctuate a lot, and honestly, only some members of our team were able to
replicate this. Let us know if it works for you in the comments section.
4. Check
Your LinkedIn Connections
Did you
know that a user’s email address is always visible on LinkedIn for your direct
connections?
Check one
of your connection’s profiles, and their email address will be there for you to
grab in the ‘Contact Info’ section.
SIDENOTE.
Just in
case you don’t know, you can see differences between connections and those you
are following on LinkedIn here.
You can
also export all your LinkedIn connections to a single file on your computer.
Here’s
the official manual from LinkedIn:
- Click the My Network icon at the top of your LinkedIn homepage.
- Click Your connections on the left rail.
- Click Manage synced and imported contacts near the top right of the page.
- Under Advanced actions on the right rail, click Export contacts.
- Click Request Archive.
- You will receive an email to your Primary Email address which will include a link where you can download your list of connections.
You will
then get a CSV file. And your connections’ email addresses will all be there.
That’s
handy if you have a VA collecting email addresses for you. Just send the
exported file over to your VA.
And here
goes a warning message for everyone—don’t blindly connect with everyone on
LinkedIn. You risk leaking your personal email address into improper hands!!!
5. Reach
Out For An Email Address On Twitter
I’ve seen
plenty of contact pages where people say that the best way to reach them is to
drop them a message on Twitter.
But
generally the message you want to send is more than 280 characters long, so
you’d prefer an email address.
If that’s
the case, don’t hesitate to find that person on Twitter and ask for their email
address.
Our head
of marketing, Tim Soulo, does that quite often.
Trust me;
most people will eagerly answer such a message, providing that you have a real
Twitter profile that clearly states who you are.
6. Use
Twitter Advanced Search
The
method above is not the only way to get someone’s email address using Twitter.
I’d like to share another neat Twitter trick with you.
Quite
often people share their email addresses in their tweets. But to hide them from
bots, they replace “.” and “@” symbols with “dot” and “at” words.
Have you
already guessed your next step?
Go to Twitter Advanced Search and look for “at” and
“dot” words in tweets from your target person. You can also include words like
email, contact or reach in your search to narrow down the results.
Let’s see
if this works for Joshua Hardwick, our Head of Content here at Ahrefs.
I had a
dog, and his name was… BINGO!
Some
people don’t even bother ciphering their email addresses when they tweet.
Let’s see
if our CMO, Tim Soulo, ever shared his email address on Twitter.
Snap Bird
service is a convenient way to search any Twitter users history.
As you
can see, he does that quite often.
7.
Subscribe To Your Target’s Email List
If a
person you’re targeting has a personal blog, you can subscribe to his or her
email list via an opt‐in form on the blog. Most newsletter emails will come
from their personal email address.
Besides,
it is an outstanding opportunity to start a conversation with a comment on one
of the newsletter emails you will get. You can write a smart question that
requires a quick answer or ask for an opinion.
Here is
one of the very first email outreach messages I ever sent:
I signed
up for Brian Dean’s newsletter and replied to the first email I got.
TIP
Sometimes
special email addresses like newsletter@domainname.com, news@domainname.com
or similar are used in newsletters.
But if
you reply to these, an answer might come to you from the personal email
address.
8. Ask
for a personal connection via a generic email address or website contact form
Most big
companies have either a contact form on their website for any inquiry, or a
general email address in their contact information (e.g. info@domainname.com).
Those addresses are mostly handled by support teams or by VAs.
Just shoot
a simple message and ask them to connect you with the person you want to reach.
This
mostly works if your email signature clearly explains who you are.
And if
you’re using a VA to collect email addresses for you, make sure that his or her
signature mentions you as their boss.
9. Check
WHOIS Data to See the Owner of a Domain
This is
my last resort in finding an email address.
These
days many domains have private registration details, which means you won’t be
able to find contact details for the domain owner easily.
Here’s an
example.
If you
try to find the owner’s contacts for searchenginejournal.com at who.is,
this is what you get:
But
sometimes you can still find the domain owner’s contact email address in WHOIS
data.
It works
best for one‐owner websites, who have little to no reason to hide contact
information. But this information is available for some larger sites as well.
COMMENTS